Clear product
One focused 330 mL premium-lager direction with a crisp, balanced taste and 4.8% Alc/Vol specification.
Distribution partnerships
Take VYBE
further.
We are interested in experienced distribution partners who understand their market, value long-term relationships and can help VYBE grow thoughtfully across suitable Australian channels.
Become a distribution partner
Built to grow thoughtfully
Distribution is more than moving cartons.
The right distributor becomes part of how a brand is experienced. Product condition, account selection, service, communication and local knowledge all influence whether a customer’s first VYBE becomes a lasting relationship.
Our approach is deliberate: begin with the right partners, learn from the market and expand where demand, supply and service capability are aligned. We are not promising every territory or channel immediately; we are building a network that can grow well.
Where VYBE can belong
Built around the occasion, supported by the right channel.
VYBE’s crisp, approachable premium-lager position is designed for food, hospitality, weekends, celebrations and shared social moments. We welcome conversations with distributors whose networks naturally connect with those occasions.
01Bottle shops02Bars & pubs03Restaurants04Hospitality groups05Specialty retailers06Regional distribution
Distinctive identity
Cream, deep navy, warm gold and the split-wolf emblem create a recognisable shelf and venue presence.
Occasion relevance
A product story connected to food, hospitality, coastal weekends, celebrations and good company.
Partnership mindset
Open communication, shared learning and market development shaped around realistic capability.
Our partnership pathway
Start with fit. Build with evidence.
Every opportunity is reviewed individually. Timing depends on product readiness, licensing, supply, geography, demand and agreed commercial terms.
- 01
Introduce your business
Tell us about your team, territory, customer base and current beverage portfolio.
- 02
Understand the fit
We look at channel alignment, service capability, market knowledge and shared expectations.
- 03
Discuss the opportunity
Suitable enquiries move into product, territory, volume, support and commercial conversations.
- 04
Plan the market
Together we identify realistic accounts, launch activity, service requirements and feedback loops.
- 05
Grow responsibly
Expansion follows demonstrated demand, dependable supply and the ability to protect the brand experience.
What we want to understand
Your market, network and capability.
- Territories and customer channels you currently service
- Experience with beer, beverages or hospitality accounts
- Number and type of active retail or venue relationships
- Sales, warehousing, delivery and account-service capability
- Current portfolio and how VYBE would fit within it
- Indicative demand, locations and launch timing
How VYBE approaches the relationship
Clarity before commitment.
- Current product and packaged-information documentation
- Clear brand positioning and approved visual assets
- Collaborative account and launch planning where agreed
- Transparent conversations about supply and readiness
- Feedback from the market brought into future planning
- Responsible service, communication and brand presentation
Commercial conversations
Terms shaped around the real opportunity.
Wholesale pricing, minimum orders, territory, exclusivity, delivery coverage and support are not published as fixed promises. They are discussed with suitable partners after we understand the market, operating model and product readiness.
Looking to stock VYBE at a venue or store?Before you enquire
Distributor questions.
Is VYBE appointing distributors in every Australian territory?
Not automatically. Opportunities are reviewed against product readiness, existing coverage, local demand and the partner’s ability to service the market.
Are wholesale prices or minimum orders available publicly?
No. Commercial terms depend on the proposed territory, channel, volume, delivery model and final agreement.
Can regional or specialist distributors apply?
Yes. Strong local knowledge and relevant customer relationships can be valuable. Please explain the area and channels you serve.
What information should I include?
Share your business profile, service territory, key channels, portfolio, logistics capability, approximate account network and expected opportunity.
Distributor enquiry
Tell us where VYBE could grow with you.
Give us a practical picture of your business, territory, customer network and the opportunity you see. The more relevant detail you provide, the better we can assess fit.
An enquiry is not an appointment, supply commitment or offer of exclusivity. All opportunities remain subject to availability, licensing, due diligence and agreed terms.